Episode 10 – Today we focus on just one thing. We’re talking solely about one social media website, the big daddy of the social media universe: Facebook. Facebook is always a moving target, so We’re talking about Facebook basics, Facebook strategy, and offering our thoughts on the site that many consider to be a necessary evil.
Episode 9 – When it comes to charting your social media progress, many people focus on the number of fans, followers and friends. In fact, too many people simply focus on the number of fans. We think that while quantity is important, quality of those followers is just as important if not more important.
Episode 8 – Perhaps it’s just human nature, but for many people when they start using marketing tools like social media, all they want to do is sell, sell, sell. And while that may seem to be a good idea on paper, it’s not! You need to look at social media as more than just a sales tool.
Episode 7 – We’ve previously talked about the fact that there is no singularly definitive way to properly ‘do’ social media. So, how do you figure out what works best for you when trying to grow your social media presence? The No BS answer… experiment!
Episode 6 – People often ask us about the right way to do social media as well as the wrong way. And while there are some ‘best practices’ that are good to observe, what’s right and wrong isn’t always cut and dry.