Episode 25 – Years ago when we first started exploring what we now call ‘social media’ we learned through trial and error that these sites were not very valuable if all you did was try to sell to people much like we see in tradition marketing and advertising. In one of our earlier episodes (No BS Episode 8) we touched on this topic in the video called ‘Don’t Just Sell’. In that episode we touched on what we call ‘The Rule Of Thirds’. In this episode we explain the rule…
Episode 24 – In this No BS Social Media update we talk about the social media site that initially seems to be the most frustrating for many of our clients; Twitter. While many people have a hard time getting into a groove using Twitter we have found that with a little strategy and some preparation Twitter can become a viable tool for your online presence. There must be some reason that hashtags have taken over our lives. You can thank Twitter for that…
Episode 23 – Don’t worry, we’re not deviating from our weekly social media chats to talk about health issues. The irregularity we’re discussing this week is social media ‘posting’ irregularity. If you are using social media to build your personal online brand consistency of activity is extremely important. And that regularity if you will, can often be difficult for many people, much like the other kind of irregularity….
Episode 22 – In today’s No BS Social Media update we focus on a topic that while you might not be familiar with the ‘term’ we’re using to discuss the subject, you’ll probably understand the concept. This week we’re talking about what we call benchmarks. Benchmark is a term I used for years in radio that I think also applies to social media…
Episode 21 – Having a healthy social media presence is extremely important to you personal branding. We discuss this on a regular basis in our weekly No BS Social Media tutorial. An additional benefit from your social media activity is that it can also cause increased visibility when people search for you online…