Episode 40 – As social media continues to evolve, most people are moving beyond Myspace, Facebook and even Twitter for their personal branding. While so many people want to talk with us about strategies for using YouTube, recently more and more people are curious about Pinterest. While Pinterest continues to grow at a rapid rate, there are still so many people who have a hard time figuring out how it can benefit their social media growth. Today we touch that hot topic… Pinterest.
Episode 39 – As we try to increase our social media reach our first instinct is to try to grow our pages, profiles, and influence as fast as we can. Sure, the faster the numbers grow the more people we reach and the more we can accomplish. Now, that’s a wonderful idea in concept; but we all know that in trying to grow too quickly we often take shortcuts that on the surface don’t seem to be a problem but when we really look deeply we see that these shortcuts are actually hurting us. That’s why we need to remember in social media much like in life we need to walk before we run…
Episode 38 – Sometimes when working with your social media you get so wrapped up in focusing on the big things like your content, analytics, and growth that you forget the little thing. That makes sense. You spend so much time trying to make sure that everything is ‘just right’ you often forget the items that aren’t top of mind. You forget those little things that you tweaked when you first created your profile and then never thought of again. So, are you forgetting the little things?
Episode 37 – If you’re just starting out in social media, you’re probably still in control of the content you’re sharing on a daily basis. But what happens when you finally reach that point where you need some help? You can hire a social media team to work on your behalf or you can outsource the chore to a company that specializes in social media marketing. (Like OUR company.) But, are you taking your eye off the ball? Are you still in control?
Episode 36 – As we get more involved with social media we sometimes get caught up in the next big thing. We get more worried about numbers, data, and even fancy tools than the content we’re providing for our friends, fans, and followers. Sure there are lots of tools that can be utilized to help make the social media task easier, but are they the right tools for you?!