Episode 62 – Social media can be a lot of fun. If you truly get into it and want to do well, you should be able to accomplish the goals that you set for yourself. But some people tend to forget that we need to approach social media like we approach any business. We need to remember that the people we call our followers, fans, and even friends are actually our customers and we should think of them like any business thinks of their customers. And while it can often times feel like play, this is actually work.