Episode 76 – So many people seem to focus on the wrong things when it comes to their social media marketing. We often hear of people talking about some big payoff that they hope to see. This is just another instance of people searching for a mythical shortcut that simply doesn’t exist. We have said it before and will say it again, growing your social media influence is a process. Sometimes this growth happens quickly, but often times it’s simply slow and steady. Don’t make the mistake of working for the big payoff, your solid social media efforts will be rewarded with consistency…