Episode 66 – Social media has forced many people to look at the way they market to others. Whether it’s marketing to a business or to a consumer, the advent of the internet as rapidly changed everything. Keeping our loyal customers happy is an even greater concern now than any time in history. And the growth of social media has truly magnified the importance of building relationships. So the question we address today, is how are you rewarding the loyalty of you friends, followers, and fans?