Episode 61 – Over the holidays I was reminded of the fact that as much as social media continues to evolve, the basic principals of connecting with others will always be at the core of this online tool. It doesn’t matter what site you’re using, it all comes down to that social bond. One of the early adopters of social media a decade ago was a young singer named Taylor Swift (and we all know how her career prospered), and while many initial believers have moved on, Taylor continues to prove that embracing her online fans is still the way to succeed…