Episode 43 – It’s simply human nature to want to seek the path of least resistance. There is something in our DNA that makes us want to choose the easiest way possible in any and all tasks. Many people do that when it comes to their social media marketing because they’re still not sold on the need to ever put in any extra effort. But often times with social media while the easy way ‘works’, by just putting in a little more effort (and a little bit more time) you can see greater success. Let us explain!