Episode 114 – Every week we talk about social media. And while we think it’s an important topic, we are well aware of the fact that if you’re participating in social media (for business or professional use) it shouldn’t be an end unto itself. In all reality it should be a means to an end. Many people learned this the hard way back in the Myspace era. They built a huge following (or group of friends in Myspace lingo) and then when things changed, they often times lost a large fan base when everyone moved on. Social media is best when you use it to drive people to content you control. Often times that means on your website. And getting people to connect with you on your social channels and then onto your website can be challenging. To get people engaged you need to drive curiosity…