Episode 51 – Sometimes people let us down. That’s just a fact of life. And while you can’t always control how others act, you can make sure that YOU personally don’t let others down. And for something as silly as social media, you can do irreparable damage to your personal brand when you disrespect others because you simply don’t care. Sure, we all make mistakes and sometimes we can’t control how others feel, but if we truly care about our friends, fans, and followers they WILL forgive you in times when you err. Now, the question you have to ask yourself… do you REALLY care?