Episode 70 – When it comes to social media marketing there is one skill set that will probably help you more than any other. We’re not talking a fancy degree, nor are we talking about advanced computer programming skills,we’re talking good ole common sense. People who view social media logically, methodically, and with a common sense approach tend to adapt to the ever-changing social landscape much easier. We like to think of common sense as the No BS approach to social media…

Episode 69 – Rarely does a day go by when this one question about social media pops up. Behind “Do you have any shortcuts?,” it’s easily the question that we are asked most often. It’s asked by people with no understanding of social media and, by people who claim to be experts. It’s one of those questions that should be simple to answer, but isn’t. That question; “What’s the best social media site?” Our thoughts….

Episode 68 – Not a day goes by when someone doesn’t ask me if I’ve figured out all the secrets of social media. Sure everyone calls it something different; mojo, voodoo, secret sauce, magic potion, but I know what they’re wanting… shortcuts. We all want shortcuts, and while there are many things we can do to save time on our social media efforts, there honestly isn’t a one size fits all solution for everyone…

Episode 67 – If you’re using social media to build your business or personal brand you probably already know that it takes a lot of time and effort to not only create and maintain a social strategy, but it also takes a ton of hard work to simply get some traction. If you’re simply looking for social media shortcuts, today’s video isn’t for you. Today we’re working hard and working smart…

Episode 66 – Social media has forced many people to look at the way they market to others. Whether it’s marketing to a business or to a consumer, the advent of the internet as rapidly changed everything. Keeping our loyal customers happy is an even greater concern now than any time in history. And the growth of social media has truly magnified the importance of building relationships. So the question we address today, is how are you rewarding the loyalty of you friends, followers, and fans?