Episode 75 – For most people, the primary social media sites like Facebook, Twitter, YouTube and Instagram are the keys to a solid social media strategy. Of course there are numerous social sites and apps that can be added to the core social sites to greatly improve your social media footprint. Pinterest, Snapchat and Vine are examples that we’ve touched on in the past. This week we discuss two new apps that you might want to take a look at to help build a greater bond with your fans, followers, and friends. These new apps have gotten a lot of attention lately. They’re called Periscope and Meerkat.
Episode 74 – From the first day I ever created a social media profile (over a decade ago) I took an analytical approach to growing and maintaining a following. Whether it was for my radio station, one of my charitable organizations or even for myself; social media has always been from day one a brand building exercise. That’s pretty much the way I’ve approached everything in life. But fortunately my wife is here to always remind me of how ‘regular’ people approach social media…
Episode 73 – You may have noticed a lot of negativity all over social media recently. Just start reading your Twitter feed and you’ll see someone complaining in a mere matter of moments. Scroll through your Facebook timeline and you’ll quickly see someone you know whining and making a scene. Have you fallen into this trap as well? We all know that life isn’t perfect. It’s filled with numerous ups and downs, for everyone. But a lot of this negativity strewn across social media is simply for show. It’s their way of getting people to simply pay attention…
Episode 72 – So many people go at their social media marketing with no plan of attack. They simply start posting on the various social networks and hope that some sort of magic will begin to happen. In a recent No BS video we chatted about common sense and how it can be beneficial in your social media growth. One of those core components of our common sense approach is to know your audience. How much more logical can you get? The better you know and understand your target social media audience the better the chance you’ll have truly connecting with them…
Episode 71 – Lately we’ve been hearing a lot about people who are claiming that they’re bored with social media. They’re ‘over it’ as many people might say. Perhaps you’re feeling the same the way. Social media fatigue is a real thing. It’s not an epidemic… yet. But it could become one. Are you contributing to the social fatigue of your fans, followers, and friends?