Episode 85 – We’re all guilty of this. We get caught up in the moment and post something online that becomes problematic. Perhaps it makes you look foolish. Maybe it hurts another persons feelings, or even worse offends many, many people. And even if this hasn’t happened to you yet, it could happen at any time. When it comes to managing your social media content, there is one rule that you should ALWAYS abide by; think first…
Episode 84 – It’s simply human nature that we seek out the easiest and quickest way to do nearly everything. And logically the same can be said for your social media marketing initiatives. We’ve discussed your eternal search for social media shortcuts before. You’re simply seeking the easiest way to do things. But when it comes to your social media, easiest isn’t always best. In fact, if you’re serious about growing your online presence we suggest you start thinking about best rather than easy…
Episode 83 – Being consistent in life is often a good thing. In the past we’ve spoken about the need to be consistent with your social media updates. We still believe that being consistent with you social media activities will help your online presence. Sure, there are times when people ‘zig’ that you just want to ‘zag’. Sometimes that’s okay. But in addition to your content creation there is another facet of social media where you should also be consistent; with your profile picture. In our desire to be creative we often think that it’s a good thing to switch out images on a regular basis. But we believe you should reconsider doing that when it comes to the profile picture you utilize on every social media site…
Episode 82 – If most social media websites and apps had their way, their site would be the only one that you would ever use. They’re constantly tweaking, changing, and evolving to try to entice you to not only use them more, but use them exclusively. Some do this to please stockholders, others to encourage new investors, and some social sites are just trying to grow as fast as they can in hopes of selling to someone else. We’ve talked before, that when it comes to social media the one thing constant is change. You need to prepare for change whatever it may be, because change is coming! There’s both good news and bad news when it comes to changes in your favorite social media website or app. Some changes you will love; others….
Episode 81 – There’s something that we’re all guilty of; some more than others. But it’s a simple fact that by surrounding ourselves with like-minded people, we often forget that our social media connections may not be aware of some of the industry specific insider terms that we often use every day. Every industry has certain terminology that is shared by the people in the know, but often when communicating with people on the outside we find ourselves talking over their head. So today we ask the question, how guilty are you of using inside industry terminology when communicating with your social media fans, followers, and friends? Perhaps it’s time you start thinking like an amateur…