Episode 90 – No doubt you’ve heard the famous quote “there’s a fine line between genius and insanity”. When it comes to social media we have a somewhat similar observation; there’s a fine line between commitment and being committed. When it comes to your social media growth you need to be committed to your strategy. If you’re using social media to grow your persoanl brand or business there’s no room for just playing around. But…. you also need to make sure that while you’re committed to doing a good job connecting with your fans, followers and friends you don’t go overboard. So many people are so consumed with rapid growth that they become overly obsessed with their social media efforts, and THAT is a major mistake…
Episode 89 – If you’re an old-timer like me, you still call the # symbol the pound sign. But in today’s modern internet culture, the # symbol has become associated with something different… the hashtag. Many social media sites utilize hashtags to aid in search functions. But many people (actually most people) still have confusion on how, when, and why they should best use hashtags with their social media content. Today we’re talking about how you should utilize hashtags to help improve your social visibility…
Episode 88 – We’re always searching for content to post to our social media profiles. Sure, some of that content is important and will help to build your brand further. But as we’ve discussed many times before, if you just try to sell, sell, sell (goods, services, or even yourself, figuratively) you’ll end up alienating your fans, followers, and friends. These people truly want to connect with you in some way. They want to learn more about who you are and what makes you tick. Perhaps a few acronyms like TBT, FBF, MCM, WCW can assist you in creating a stream of social media content that will help endear you even further in the hearts and minds of your social media connections…
Episode 87 – There are many upsides to the world of social media. But if we’re asked about the downside, there’s one thing that quickly comes to mind; the internet haters. You’ve probably run into a few people like this while you’re online. Some call them troublemakers, some simply trolls, but there is not doubt you’ve run into a few people who have anonymously attacked you, your character and your beliefs for no apparent reason. It’s definitely frustrating and can ruin your day, but the best advice to heed when encountering an online hater; don’t take it personally…
Episode 86 – Many times how you experience social media can be determined by the device you’re using. If you’re managing your social media profiles from a desktop or laptop computer the ease of completing some tasks is different than how they’re handled if your trying to complete them on a mobile device like a tablet or smartphone. Most of the time you’re probably going to be posting updates including pictures and video from a mobile device, so it’s important that you have all of the tools you need to make tasks even easier. When it comes to the apps you use on your smartphone or tablet it truly is all about personal preference or needs. In this week’s video chat we talk mobile strategy and about some of the apps that we’ve found useful…