Episode 110 – Social media is everywhere; I don’t have to tell you that. And while it may seem that the easiest way to start building your social media presence is to simply jump in and get going. And while in some cases that may be a fine strategy, if you’re going to use social media to build your business or personal brand you will probably want to do your homework first. You know the old saying, you can only make one first impression, and with social media one impression may be the only one you get. When social media was just starting out a decade ago you could experiment a bit more and learn from your mistakes. Today, social media is omnipresent and people may not give you more than just a single look. So it may be worth taking some extra time before you jump in a get rolling…
Episode 109 – In our weekly chats we frequently discuss the need to create content for all of your social media sites on a regular basis. But let’s be honest if you’re trying to come up with creative and unique content for even just your primary sites it can be a daunting task. Sometimes the content flows freely, but then there are those other times when you are completely out of content ideas. When you go searching for suggestions online you’ll often be told to ‘ask questions’. And while that’s a fine idea, it’s important that you ask questions that you truly want the answers to, and not just ask for the sake of asking…
https://youtu.be/Ydg4Tb_1u74
pisode 108 – Over the the course of these 100+ video chats we’ve discussed the importance of creating content that will get your fans, followers, and friends further engaged. You know how important it is to build a connection with these people. There are so many places online that you can connect socially that are simple to use and take little effort. And then there are the sites that take a little bit more time and perhaps a bit more skill. But the benefits of those sites can be immense. One of the sites that people still avoid using to their benefit, is YouTube. The work involved in creating regualr content for YouTube can be a daunting task. Yes, it can be time cosnuming, and perhaps even costly at times. But we were reminded recently of just how important it is for everyone to create a YouTube strategy to build their brand… especially if you’re hoping to connect with young people…
Episode 107 – We know that you want to increase you fans, followers, and friends as fast as you can. It’s human nature. And as we’ve discussed numerous times before, in our modern culture we tend to want it right now! And sadly we sometimes stay too focused on the end result that we desire rather than stay focused on the short term harm it could be causing us. Now, we encounter this activity every day. The minute we connect ‘socially’ with someone, they start off by asking us to do something for them. It could be watch a video, like a page, or even leave a comment, but whatever it may be, it shows us one thing: they’d rather get a little something immediately rather than wait to get even more in the future. If you’re one of those people, we offer this advice… get to know us first!
Episode 106 – Almost everyone uses social media for their personal enjoyment, but it’s obvious that you take it a bit more seriously. You probably wouldn’t be here watching this video if you were just a novice. No, you use social media to build your business or personal brand. But I hope you don’t think that you can get what you want and need from social media with just a bit more effort than the casual user. Simply put, if you’re using social media for business or branding you need a bit more discipline and dedication. You need to take your social media efforts seriously; perhaps a bit more seriously than you already might be doing…