Episode 114 – Every week we talk about social media. And while we think it’s an important topic, we are well aware of the fact that if you’re participating in social media (for business or professional use) it shouldn’t be an end unto itself. In all reality it should be a means to an end. Many people learned this the hard way back in the Myspace era. They built a huge following (or group of friends in Myspace lingo) and then when things changed, they often times lost a large fan base when everyone moved on. Social media is best when you use it to drive people to content you control. Often times that means on your website. And getting people to connect with you on your social channels and then onto your website can be challenging. To get people engaged you need to drive curiosity…
Episode 113 – We’re all very busy. And if you life is anything like mine there simply aren’t enough hours in the day to get it all done. And now that social media is so omnipresent, we’ve got to add that to our to-do list. And as we’ve said so many times before in order to do social media properly, you have to be consistent. So…. where do you find all this time? I feel your pain. Living your life both online AND in the real world is sometimes impossible. It truly is a delicate balancing act. So how do you manage? In this episode we give you some things to think about…
Episode 112 – Sometimes we tend to overthink our social media strategies. We’re trying to accomplish so much in as little time as possible. There are times when we actually are able to accomplish our objectives quickly, but often the process is slow and tedious. If you’ve been building your brand for any length of time I’m not telling you anything you probably don’t already know. But for a moment, let’s step back and view what we’re doing. I think I’ve come across one simple fact that we all share and it might even help you grow a bit quicker. Here’s the fact, we all want to feel special. You do, I do, everyone does. So… why not focus on making your fans, followers, and friends feel special rather than focusing on yourself? It may make all the difference in the world…
Episode 164 – We take a No BS approach to social media growth. Let us assist you in doing things the right way.
Episode 111 – Somethings we desire or even truly need to make changes to our social media strategy. And often our impatience has us making those changes before we think them through. As we’ve said many times before, change is inevitable when it comes to social media, but if you’re aren’t being forced to change something you’re going to be best served if you think things through first. Sure, we all want change to happen quickly especially if there’s going to be some discomfort involved, but unlike tearing off a bandage when it comes to social media if we properly plan for the change we’re actually setting ourselves up for the least amount of pain. When it comes to change in social media just like in life, it best to look before you leap if you’re given the option…