Episode 119 – Don’t kid yourself. Everything that you do on social media is being judged. With every Facebook status update and every Tweet someone is judging you. When others think something positive you rarely have a clue. Sure, some will like that status or even give you a retweet, but most will just make a mental note and move on. Usually the only time you truly realize just how much you’re being judged is when people take issue with what you’ve stated. If you truly want to grow you personal or business brand online, remember all of the silent critics who are watching you…
Episode 118 – So many of us strive to be logical in how we approach life. But as much as we try to remove the emotions from our reasoning and judgement, we simply can’t. Human behavior isn’t always logical. Sure, some people tend to be less emotional and that helps them look at everything they do a bit more logically, but when it comes to social media as much as we want to approach our efforts logically, we often find it impossible. There are so many factors to address as we engage our fans, followers, and friends socially, but just when we think there’s a logic to those interactions, we find out that logic doesn’t always play a factor. If you like to approach you life in a logical fashion, don’t get derailed when others approach your social media content in an irrational way. When it comes to social media, logical thinking may be a good idea, when it works…
Episode 117 – As social media and social media users get more sophisticated it’s becoming increasingly important to have a plan for all of your social media activity. An overall strategy or even a strategy for each social platform will do nothing but help you stay focused and stay on track with your social media growth plans. Now there are going to be times when no matter how much you plan, real life with intercede. And that’s okay. Because just by having some sort of plan in place you’ll get back on track much quicker and with greater ease when you’re back to normal. And don;t think that social media planning is just for big brands and big celebrities. Putting together a plan, even a simple one will benefit you, immediately!
Episode 116 – In last week’s No BS chat we discussed the need to master the basics of each social media platform you use. Understanding the basic parameters and nuances of each site will give you a greater experience. But of course mastering the basics is only the beginning. Now that many of your faithful fans, followers, and friends have been engaging in social media for over a decade they’ve come to expect a little more for the people and pages that they are engaged. Just because they’ve given you the initial “click” doesn’t mean that they’re going to engage with you. To get as many people as you can to connect with your content you have to get creative. Your social media connections have become more fickle; it comes with experience. Simple status updates aren’t going to cut it. You need to stand out for everyone else. It’s not going to be easy, but with a little creativity your social media experience will be more rewarding…
Episode 115 – If you spent any time on good ole Myspace back in the day, you’ve probably been active on social media for over a decade now. So, it’s a logical assumption that you’ve mastered the basics of social media, or have you? Sure, you might be fluent in Facebook but have you really mastered the basics of all of your social platforms? Have you discovered the true nuances of Twitter, or Instagram, or even YouTube? What about Pinterest, or Vine, or Snapchat? While you may have mastered the basics at your favorite social media site, there’s a good likelihood that you’re going through the motions on some of the other networks where you participate. While we would never suggest that you limit the amount of networks where you spend your time, we truly believe that it’s important for you to master the basics of any channel where you want to grow your brand…