Episode 122 – It’s a sad reality that the world we live in today isn’t as safe as it used to be. Technology has definitely played a major role when it comes to both our safety and our privacy. Is Big Brother truly watching us? He may be, but he’s not the one I’m most worried about. I worry about an enemy that’s much closer at hand. It could be the guy down the street, or the woman we bump into at the store. They’re the unknown enemy. And now that we’re all engaging more and more with social media, our privacy is becoming more of a concern. Sure, each social media platform offers us some form of privacy, but is it really enough? Each of us now needs to deal with being both social and keeping some things private. If you’re using social media to build a brand, the challenge truly has become how to be both social and private…

Episode 121 – Everyone we know is having the same issue when it comes to social media; time. We never have enough time to get it all done. The lack of time often causes us to not enjoy what’s we’re doing online. For many, social media is becoming a chore. A recent study says that the average person is spending over 100 minutes per day using social media, and we’re just talking about the average person. For those of us who create social media content every day the numbers are increasing, and for some, those numbers are alarming. So what can you do to better manage the time? Recently we learned of an approach to social media that might just be the answer for you. It’s called the ‘pyramid’ approach. And it make a lot of sense to us…

Episode 120 – It seems that we’re currently living in a world where many people prefer to fake it til they make it. Thanks to social media many of us are able to portray ourselves more of how we’d like to be perceived rather than who we really are. Sure, it may be impressive to some, but is it worth getting caught in a lie? We’ve always believed that it’s better to be who you are both in real life and online. While being authentic may not help you increase the number of fans, follows and friends you have online, it will definitely help you build a stronger bond with the connections you do make. And isn’t the quality of your online relationships a good reason to be more authentic?