Episode 134 – People often get frustrated when their favorite social media platform decides to make changes. Facebook often changes their rules and every time they do hordes of people complain. When both Instagram and Twitter announced changes to their chronological feeds you could hear the cries across the internet for weeks. Change can be frustrating. And when it comes to social media frustration doesn’t even describe how most people feel. But there is one thing we always need to remember when it comes to social media changes; it’s their playground…
Episode 133 – The good thing about most social media channels, is that you can usually sign up quickly and get started. And while that’s a good thing, it can also be a bad thing. If you’re using (or planning to use) your social media channels to build you personal or business brand you should probably put a few minutes of thought into how others will find you online. If you have a common name like I do, you can’t expect people to just locate you by typing your name into a search bar. And, what if they don’t actually know your name?! This week we discuss a few tips that will hopefully make it a bit easier for people to find you for the first time, or more importantly find you again, and again, and again…
Episode 132 – Almost everyone today is using social media to build some sort of following. Sure, there are some people who are in it just for fun, but if you’re here watching this video you probably have some desire to build your online presence. And I’m also betting that there have been some times along the way when you’ve had a moment or two of doubt. One thing that we hear time and time again, is people saying that they’re not interesting. As they try to figure out out to grow a social media fan base they still struggle with what to share, and when to share it. If you’ve had some doubt along the way, we have some suggestions…
Episode 131 – Many of us have been active in social media now for over a decade. And with as prevalent as social media has become in our society, there are still so many people who are just getting started. Sure many people dabbled with Myspace, and have created the obligatory Facebook profile, but now they’re realizing that in order to build their online presence for business or personal branding they need to be active on more channels. So while some of us have been busy on YouTube, and Twitter for a few years, there are still many people that are just getting started. And for many, the reason they’ve waited to get more involved with social media is often very simple; they simply don’t know where to start…
Episode 130 – Today, more and more people consider themselves to be social media experts. That normally happens as people get more comfortable and become more engaged. The longer that anything is around, the more experts seem to come out of the woodwork. And as people get more comfortable, they often times become a bit lax in their attention to detail. With social media, we witness this more and more with people sharing content simply for the sake of sharing more than anything else. And that’s okay, but as these experts become lax in their attention they often turn to posting content that may push boundaries. And while it’s sometimes okay to push boundaries, if you’re using social media to build your personal brand or business, you need to walk a fine line between posting simply for the sake of posting, and posting content that could hurt you…