Episode 137 – We understand that social media isn’t for everyone. There are sill so many people who don’t like or even understand what social media can do for both businesses and individuals. Social media has changed both media and marketing. We all know that change can be difficult, and over the last decade social media has definitely changed the way that people interact. But in this week’s No BS chat we ask the question; can you really trust people who don’t engage in social media. Lately we’ve found a lot of people who are willing to offer their guidance on how others should engage in social media, yet they aren’t even following their own advice…

Episode 136 – I was a good math student when I was in school. But I always wondered if I would ever use the advanced math my teachers told me I’d need. Of course they were right, especially when it came to compiling social media statistics. In social media almost everyone is consumed with numbers and data, but are you really looking at the important data? Sure, it’s easy to look at the number of fans, followers, plays, views, and even subscribers; those are the basic numbers. But are you looking at the big picture? You should be focusing on some numbers that mean even more than those basic numbers do…

Episode 135 – So many people make one simple mistake when they first get involved with a new social media site or platform; They just get started. Now if you’re just going to use social media simply for fun, then getting started is no big deal. But if you’re going to use social media for professional reasons or to build your personal or business brand you need to put some time and effort into getting each new site set up. And the biggest mistakes are made when you set up a social media profile for fun and then down the road decide you want to use that profile for professional or business needs. THAT is the reason you should always spend a little extra time setting up your social media profiles. By taking some time to get things set up right you’ll be saving yourself from some potentially huge challenges down the road….